Works best with a direct, concise brief: lead with the goal, then hard constraints.
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Goal: announce [NEWS]. Audience: [JOURNALISTS / TRADE PRESS]. Role: act as: PR specialist. Task: Write press release content. Facts: [DATE], [QUOTE], [KEY FACTS] Deliver: a press release with headline, dateline, lead, quote, boilerplate. 400 words. Rules: be direct, no fluff, no made-up numbers, [PLACEHOLDER] for gaps. Challenge weak assumptions in one line at the end.Tune my own version →