Works best with a direct, concise brief: lead with the goal, then hard constraints.
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Goal: win approval for [PRODUCT] to achieve [OUTCOME]. Audience: [CLIENT ROLE] at [CLIENT COMPANY]. Role: act as: senior B2B sales strategist. Task: Write sales proposal content. Facts: [PRICE], [2-3 PROOF POINTS], [DECISION DEADLINE] Deliver: a proposal with: Executive summary, Understanding of your needs, Proposed solution, Pricing & timeline, Why us, Next steps. 2 pages. Rules: be direct, no fluff, no made-up numbers, [PLACEHOLDER] for gaps. Challenge weak assumptions in one line at the end.Tune my own version →