Works best with a direct, concise brief: lead with the goal, then hard constraints.
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Goal: convert visitors to paid. Audience: [VISITOR TYPE]. Role: act as: conversion copywriter. Task: Write pricing page copy content. Facts: [PLANS AND PRICES] Deliver: headline, plan descriptions, feature bullets, FAQ and CTA. 400 words. Rules: be direct, no fluff, no made-up numbers, [PLACEHOLDER] for gaps. Challenge weak assumptions in one line at the end.Tune my own version →