Works best with a direct, concise brief: lead with the goal, then hard constraints.
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Goal: help reps win against [COMPETITORS]. Audience: [INTERNAL TEAM]. Role: act as: market research analyst. Task: Write competitor analysis content. Facts: [COMPETITOR LIST], [OUR DIFFERENTIATORS] Deliver: a comparison table plus strengths, weaknesses, and how we win. 1-2 pages. Rules: be direct, no fluff, no made-up numbers, [PLACEHOLDER] for gaps. Challenge weak assumptions in one line at the end.Tune my own version →